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RISING STARS: James Veale, owner, Veale Fine Jewellery


James Veale’s eponymous brand is taking bespoke jewellery to the customer in a way that’s not seen on the traditional British High Street.

Company founder James Veale is a Gem-A certified diamond grader who will work with clients to create something unique, within a price they can afford.

Going the extra mile for those who use his services, Veale offers a ‘proposal’ service whereby a customer can chose their stone and have it placed in a silver ring for when they ask the big question, and then show their partner a bespoke brochure with two ring designs of their choosing inside. This gives the consumer control and choice in a way that makes one of the biggest moments of their lives even more memorable.

By harnessing modern technology and being flexible for the consumer, Veale is demonstrating an understanding of the next generation of fine jewellery shoppers in a way other businesses quite often do not.

And he’s not just helping out the next generation of buyers, he’s also an advocate for young professionals and has been on the National

Association of Jeweller’s millennial steering group committee since its inception.

Furthermore, Veale is involved in tutoring at Holts and giving back to budding emerging designers.

Veale is being honoured in our list for welcoming today’s customer into the fine jewellery world and providing a top service and quality products that will keep the trade on the map for many years to come.


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