Fashion retailer River Island has selected independent fashion jewellery business DCK Group to produce a new range of jewellery that it will sell online and across its 254 stores.
The women’s jewellery collection of 380 pieces will include everyday essentials including hoop earrings and layering necklaces, in addition to what the companies called a selection of seasonal must-have pieces.
The range is designed to be accessible at an affordable price point.
“We are delighted to have forged a relationship with DCK to deliver our jewellery range. DCK has unrivalled capabilities and customer understanding within the category, and together we have created a truly unique collection which we believe will really resonate with our customer base,” said Lucy Nutter, buying director at River Island.
Meanwhile, Lorraine Bottomley, DCK CEO, added: “We are thrilled to have partnered with River Island to launch this range, which coincided with the reopening of non-essential retail stores across the UK.
“We are passionate about delivering trend-led high-quality pieces at an affordable price for the customer and this collection does exactly that.
“We continue to see increasing demand for bespoke jewellery ranges from both UK and international retailers as jewellery and accessorising is now essential to the fashion savvy shopper.
“We believe this range is bound to make River Island’s customers feel and look great as they emerge from lockdown.”