Council uses event to inaugurate new CEO Ashish Deo into industry.

The Responsible Jewellery Council (RJC), in collaboration with Signet Jewelers Ltd. has hosted a special outreach event in China as the Council seeks to enhance its representation in the region.

The event, held close to the Hong Kong Jewellery and Gem Fair, was also a chance for the RJC to introduce its new chief executive Ashish Deo to wider industry representatives.


The event was targeted at local business, trade media, banks, and industry associations who were interested to learn about the RJC and its benefits.

According to an RJC statement, owing to the Hong Kong and China region being highly important for fine jewellery manufacture, it is becoming a crucial to build responsible and sustainable jewellery supply chains and business practices in the region.

The event attracted over 100 attendees including senior leaders from the top three jewellery retailers in China, leading diamond producing company Alrosa, leading trade media, several current RJC members and many other jewellery industry businesses. Many attendees expressed strong interest in joining the RJC as a result of this event.

The RJC was represented by the chairman of the board James Courage, its vice chair Charles Chaussepied and Ashish Deo. Signet was represented by its vice-president of corporate affairs David Bouffard and Sterling division vice president David Gaynes.
VIP guests included the chairman of the Hong Kong Jewellery and Jade Manufacturers’ Association Benedict Sin and Victor Chan, managing director of Continental Jewellery Exports, who also joined the panel of speakers.

James Courage spoke of the RJC’s mission, what it means to be a member, how RJC supports members to become certified, and the benefits of becoming a certified member.

Bouffard and Gaynes emphasised that Signet is a committed founding and certified member of the RJC and expected its suppliers to become certified members of the RJC over time, as a part of meeting Signet’s corporate policy on ethical and responsible supply chains.

Chan used the session to provide insight into how the RJC certification program can help maintain and grow Hong Kong and Chinese businesses in the US and European markets.

Chaussepied closed the session outlining how important safeguarding the reputation is for luxury brands, since customers buy them primarily for emotional reasons. He also said that RJC is the ideal vehicle for implementing best practices in the industry so brand reputation can be protected effectively.