Retailer praises brand for its heritage and contemporary styling.
Ernest Jones, which recently underwent a rebrand as Ernest Jones Love & Life, has welcomed Roamer Swiss watches to its array of watch brands.
The brand announced earlier this year that it would push once more into the UK market having been signed up by distributor Inter City Group (ICG).
Ron Jones, buying controller at Ernest Jones said: “With its Swiss heritage and classic but contemporary range Roamer is a brand that we are proud to be in partnership with in Ernest Jones stores nationwide.”
The Roamer brand was founded by Fritz Myer in 1888 and has produced a range of timepieces for men and women that combine “style and elegance with outstanding functionality” for 100 years.
With its re-launch into the UK at Ernest Jones stores, Roamer says it is aiming to win up-market consumers, “global citizens who appreciate good design and quality workmanship”.
Gareth Somers, Swiss divisional manager of Inter City Group said: “I am really excited to announce our partnership with Ernest Jones. As the top watch specialist in the UK, they are an ideal distributer for the Roamer brand which is characterised by quality craftsmanship and design.”
Ernest Jones presently sells timepieces by a number of brands including Baume & Mercier, Ebel, Hamilton and Tissot.