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Roberto Coin named bestselling brand in US

Christy Turlington models bracelets by Roberto Coin.

Italian brand celebrates position ahead of others including H. Stern.

Italian jewellery brand Roberto Coin has been named as the best-selling jewellery brand in the US, ahead of the competition which included Marco Bicego and H Stern.

Management and consultancy first United Brands released its 2011 top 10 list of the highest-ranking jewellery, watch, and diamond brands in the world. Executives, consultants, and affiliates of United Brands compiled the lists, with rankings based on a number of factors including product quality, design, performance, value, consumer recognition, brand differentiation, and marketing effectiveness.

This years list has revealed Roberto Coin to be the top jewellery brand in the US, with David Yurman in second place, Marco Bicego in fourth and H. Stern in fifth. The eponymous Roberto Coin brand was officially founded in 1996, after Coin had spent several years making fine gold jewellery on behalf of several other prestigious jewellery brands.

United Brand’s top 10 jewellery brands in the US are as follows:

1. Roberto Coin
2. David Yurman
3. Kwiat
4. Marco Bicego
5. H. Stern
6. Zorab Creation
7. Oscar de la Renta
8. Aaron Basha
9. Le Vian
10. Kabana

The company has also released other top 10 lists with a focus on the jewellery brands selling in the US. The fine jewellery brand top 10 sees Graff taking pole position, with Cartier in second place and diamond specialist Harry Winston in third.

1. Graff
2. Cartier
3. Harry Winston
4. Van Cleef & Arpels
5. Chopard
6. Fred Leighton
7. Piaget
8. Boucheron
9. Bvlguri
10. David Webb

The top ten jewellery designers in the U.S., those designing and making under their own name, has seen British designer Stephen Webster go from strength to strength, sitting comfortably in second place. Solange Azagury-Partridge has also made an impact on the U.S. market, no doubt thanks to her collections appearing in the Sex & the City film franchise.

1. Neil Lane
2. Stephen Webster
3. Erica Courtney
4. Solange Azagury-Partridge
5. Martin Katz
6. Alan Friedman
7. Loree Rodkin
8. Lamont
9. Erica Courtney
10. Stefan Hafner



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