Italian jewellery designer Roberto Coin has launched of a brand new advertising campaign this season featuring supermodel Arizona Muse.

In her short career, Muse has had a meteoric rise to be one of the most sought after models in the world. She has graced the covers of dozens of top fashion magazines, including the American, French, Italian, British, Chinese, Australian, Spanish, Greek, Korean, Mexican, Portuguese, Russian, Turkish and Ukrainian Vogue.

Muse has also worked with industry leaders such as Patrick Demarchelier, Craig McDean, Steven Meisel and Paolo Roversi. The supermodel has been the face of numerous prominent advertising campaigns including Louis Vuitton, Jill Sander, Miu Miu, Nina Ricci, Alberta Ferretti, Chloe, Prada, Isabel Marant, Fendi and Yves Saint Laurent. Currently, she can be seen in her most recent campaign with Estee Lauder.


Muse says: “Working with Robert Coin – the brand and the man – was wonderful. We had a beautiful day in a dreamy garden, making each other laugh and creating touching photographs of this exceptional jewellery, I loved it.”

Jewellery from Roberto Coin’s newest collections Tanaquilla, Black Jade, Pois Moi, New Barocco, and Cento will all be featured in the latest campaign.

Chairman and designer of the company, Roberto Coin says: “The concept is based in nature, art and beauty. Set in luxurious gardens, the visuals reflect the richness and sophistication of the current collections. By adding the stunning Arizona Muse to the landscape, it completes the perfect picture. She is the ideal ambassador for the brand and her international recognition only strengthens the Roberto Coin global footprint.”

Famed photographer Craig McDean who previously shot the 2011 campaign, teamed up with Coin once again to shoot the portraits, McDean is established as one of today’s leading fashion photographers. His body of work includes past advertising campaigns for Dior, Gucci, Giorgio Armani, Emporio Armani, Oscar de la Renta, Prada, Versace, Yves Saint Laurent, Calvin Klein and Estee Lauder.