Re-brand continues with fresh imagery and improved functionality.

Designer jewellery brand LucyQ has unveiled a new-look website, with improved purchasing functionality and fresh model imagery.

The new site is part of the brand’s ongoing development. It follows LucyQ founder Lucy Quartermaine unveiling a new logo for the brand in March this year, telling Professional Jeweller it was created to better "reflect[s] the sophistication and quality of the jewellery".

The updated LucyQ site features a soft rose-pink hue, instant drop down menus and revolving images on the home page, with model shots showcasing the brands mainline collections. The site’s functionality has also been upgraded for ease of viewing, browsing and purchasing. It was created by Chester-based web solutions firm Sutton Silver.


Quartermaine said of the new site: "It’s something I’ve been working towards for a long time. I knew that my old website really didn’t reflect the quality and beauty of my designs and so a re-design was the main priority for 2014. I think that the new look and feel of this site is a much better reflection of the LucyQ brand.”

LucyQ designs sold through more than 135 jewellery retailers and galleries in the UK.