Family-run watch manufacturer notes 66% international sales increase.
Rotary watches, the family-run watch manufacturer, has announced a record performance with international sales increasing by a colossal 66% year-on-year and sales in the UK climbing 18%.
The brand claims to have out-performed the rest of the mid-market watch market with its figures. “Rotary sees that consumers are showing a preference for brands strongly identified with integrity and longevity, so that during difficult periods customers can have confidence in brands rooted in tradition and heritage,” said a spokesperson for the brand.
Rotary says it is proud to be bucking the trend both at home and overseas during such tough economic times.
The brand launched a television advertising campaign this month, which it says will add to the success of its recent sales. Returning to TV screens at the weekend after a 25 year absence, the new Rotary advertising campaign focuses on the brand’s sponsorship of the Clipper Round the World race, as the official time-keeper and signals the launch of a new ultra slim, Swiss Made, waterproof range of watches.
Victoria Campbell, chief executive of Rotary Watches, commented: “Research tells us that consumer confidence is virtually rock bottom and this stems from a lack of trust; where most consumers are making any discretionary purchase decisions, they are doing so with brands that are well known, trusted and offer great value for money. This is not just a UK phenomenon but an international trend.”
The brand is sold through watch and jewellery retailers including Ernest Jones, H Samuel and online at watchshop.com
