Brand seals “wizard year” with Oz distributor.

Family-run watch brand Rotary has announced a distribution agreement with Instyle, a wholesale watch distributor operating across Australia and New Zealand.

The agreement brings the total number of countries through which Rotary is sold to 40.


The brand reported a strong 2011, which it says positioned the company to “expand on its already significant international profile in the coming year”.

Victoria Campbell, managing director of Rotary said: “We grew group sales by 19% in 2011. Growth came from every sector last year which means that the brand is well placed to build on this strength through 2012.

“The Rotary brand is synonymous with trust and confidence and as such has succeeded in growing sales by 40% over the last three years despite the adverse economic backdrop.”

Its new distributor, Instyle, is a family-owned business established in 1950 that imports, manufactures and distributes watches in Australia, New Zealand and Oceania.

It has more than 700 outlets across Australia and is Australia’s leading supplier of high profile watch brands.


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