Jewellery retailer, Rox, has been investing omnichannel during lockdown, with new initiatives being trialed as stores reopen in England this week.

Understanding the importance of omnichannel now more than ever before, the forward-thinking jewellery retailer has been introducing new ways of consumers shopping and connecting with the business.

And now, as stores have been able to reopen in England, the jeweller has been able to put some of its new multi channel initiatives into practice.


Rox managing director, Kyron Keogh, explains: “The main aim of our reopening strategy was all about ensuring we maintain the same standards of service and experience in our stores post Covid-19. From the early stages of lockdown we knew that our retail practices would have to change. As we enter the ‘new normal’ of shopping we have introduced new multi channels ways to shop to help us connect with our customers.”

Alongside following government guidelines and introducing new health and safety policies in-store, the company has also launched a new appointment booking system, which can be accessed online and across social channels.

He continues: “As well as the new health and safety policies we have also launched a brand new appointment booking platform allowing customers to book one to one appointments at their chosen store on their preferred day and time.  This will help us manage store traffic, staffing and hopefully limit queues more effectively.

“Personalised appointments are something we have always marketed to our engagement and wedding clients but the new system allows you to select across all of our product categories and it’s easier to book, direct from our social channels. Since launching last week we are really encouraged with the demand.”

The service is being trialled in England this week and will be rolled out in Scotland when stores reopen at the end of the month.