Labrinth helps jeweller opens doors to £1m store in Assembly Rooms.

Scottish jeweller Rox officially opened its Edinburgh store last night with a typically flash party and performance from chart sensation Labrinth.

The new shop in the city represents a £1 million investment for the business which already has stores in Glasgow and Aberdeen as well as a strong online business.


The 2,500 sq ft store is located on Edinburgh’s George Street within the recently revamped Assembly Rooms development. The design has been created by firm Graven Images, which worked on the nearby Missoni Hotel, and features a champagne bar sponsored by Laurent-Perrier within a Thrill Room akin to that at its Argyll Arcade store in Glasgow.

Rox managing director Kyron Keogh said: “We’re delighted to officially launch our new store in Edinburgh. We are offering the ultimate luxury shopping experience for diamond lovers and luxury watch connoisseurs, this really is diamonds and thrills.”

Rox, in partnership with watch brand Raymond Weil, invited 300 guests to celebrate the opening of its store last night. Canapes were provided by the store’s neighbour Jamie’s Italian, cocktails created by Sloane’s Gin, the Grey Goose Passionista and Schiehallion Lager were served, and the night included a performance from urban music star Labrinth.

Throughout the evening guests had the opportunity to win a Raymond Weil watch, a luxury hamper from beauty brand Kiehls and a weekend in a Maserati with cream tea for two at Carberry Tower courtesy of Graypaul Ferrari Edinburgh.

Guests at the event included Capital FM’s Des and Jennie, Miss Scotland 2012 Nicole Treacy, TV and radio presenter Cat Cubie, Big Brother finalist Sara McLean and Apprentice star Laura Hogg.