Rox has revealed plans to open a new concept boutique in the iconic Argyll Arcade in Glasgow, investing in a detailed development programme to create Scotland’s largest jewellery and watch boutique on one floor.
The new Rox concept store, which will be the brand’s third store in the Argyll Arcade, will be developed in two phases. Initial works have commenced to restore the original 900 sq ft boutique in the Argyll Arcade. Fit out will begin on-site at the end of October with the new boutique expected to open mid-November in time for the Christmas shopping period.
Phase two of the project is scheduled to begin next year to the building behind the Argyll Arcade to create Scotland’s largest jewellery and watch boutique on one level at over 5,000 sqft.
The new concept boutique will house the Rox signature champagne bar, shop-in-shops, private shopping areas, a whisky and cigar lounge and a Rox Café.
In addition there will be an exhibition and events space where arts and fashion partnerships and pop-ups will be regularly showcased.
Rox will also unveil a workshop area, to bring customers even closer to the product and reinforce the craftsmanship that goes into every ROX piece.
Perfectly positioned in the heart of the Argyll Arcade, the newest store in the Rox story will feature its unique diamond collections designed in-house, engagement and wedding rings, designer jewellery, luxury watches and home accessories.
Kyron Keogh, managing director of Rox, shares: “We have been planning this Rox concept store for many years and as we celebrate 10 years of success of the ‘Thrill Room’ at our Argyll Arcade flagship, now is the perfect time to evolve our experiential offer and create something truly unique. Phase two of the development will bring the Rox brand to life in an inspirational and interactive setting.
“Buying habits have changed and consumers are shopping in a completely different way to how they did 10 years ago, especially in the luxury sector.
The new store will be quintessentially Rox but we also know we must appeal to a new generation of luxury shopper that has grown up in the digital era and live their life at the forefront of fashion. For us this project is all about redefining the brand-consumer relationship.”
“This is a key time for Rox as we gear up to launch two new luxury boutiques before Christmas, unveiling our AW19 brand campaign in the coming weeks and rolling out a series of exciting brand partnerships that we are confident our customers will love.”
To bring this exciting new concept to life, Rox will once again team up with designers Graven, who are also leading on the new Rox store in Liverpool, to create a luxurious and contemporary store designed with Rox’s core values and luxury credentials at its heart. The interiors and finishes will mirror the new store in Liverpool One and also celebrate the heritage and grandeur of the Argyll Arcade.