The Royal Asscher Diamond Company’s president, Edward Asscher, is retiring today on his 50th anniversary with the company.

As the fifth generation of the family business, Edward Asscher is delighted that his daughter, Lita Asscher and son, Mike Asscher, will be taking over the company as co-presidents.

Edward Asscher joined the family business in 1970 after completing his academic studies. He apprenticed with his father and uncle, working alongside some of the finest diamond craftsmen in the industry. Ten years later, he stepped into his father’s shoes as company president. During 36 years, he worked harmoniously with his brother Joop, who passed away in 2006. Upon taking the company’s helm, Edward Asscher expanded Royal Asscher’s reach in the international market, creating a presence and developing strategic partnerships, on all of the globe’s continents.


With his children, the family’s sixth generation, Royal Asscher began to focus on the manufacturing of fancy cut diamonds, investing in innovative technology, which led to the patenting of four proprietary diamond cuts based on much adored and popular existing shapes. The Royal Asscher Cut has achieved world-wide fame.

Edward Asscher also enjoyed an illustrious career outside of the family business. As a passionate campaigner for an ethical responsible diamond industry that respects human and environmental rights, he has held board positions across numerous charities and industry bodies. He served as president of the World Diamond Council (WDC) from 2014 to 2016 and will begin another two-year term in June of this year. As an NGO, the WDC represents the complete diamond supply pipeline, from mining to retail, in the Kimberley Process (KP). With Asscher’s focus on human rights, he will promote further changes in the global diamond supply chain.

He shares on his retirement day: “Fifty years in the family business made it an extraordinary journey. It was a pleasure and an honour to work with three generations of Asschers: my father, my late brother Joop and two of my three children. Our industry has had its challenges in many aspects, but ethical standards, transparency, innovation, and professionalism have become the norm and will keep the industry as beautiful as the product itself. I now leave, with full confidence that the future of Royal Asscher is in the able hands of the next generation!”

“It’s an extraordinary moment because my father has contributed 50 years of dedication to our family business. He is an amazing example, and he has instilled us with a drive and passion for the diamond business,” says Lita Asscher. “Everything he taught us means the world to us. Mike and I will uphold his legacy and pass it on.”

“I look forward to continuing to work closely with Lita in leading our company, serving our expanding client base and delivering strong growth for our retailers across the globe,” adds Mike Asscher.