A royal ring look-a-like created within hours of Prince Harry announcing his engagement to Meghan Markle, has become an instant bestseller for online jewellery retailer Jewlr.
A soon as the official royal engagement ring images were published, Jewlr created a replica piece for its portfolio.
After going live on Monday evening, the ring, which has been named ‘The Duchess’, quickly became the e-tailer’s best-selling engagement ring style.
The royal engagement ring doppelganger is now outselling other rings by 15%.
Furthermore, searches for three-stone rings on Jewlr’s website have also risen by 220%.
Jewlr founder, Tony Davis, comments: “Within minutes of Harry and Meghan’s photo-call going live, we experienced a huge influx of searches for three-stone rings.
“Due to our production methods, we can turn designs around extremely quickly, and once online, products can be created and shipped to customers within days. It’s great to be able to meet customers’ demands for celebrity styles so easily. We already know that Meghan is one of the most influential celebrities for driving our sales in the UK, but it’s interesting to see the same effect with a traditional engagement ring. Interestingly, we had an equal amount of female customers as male, which could mean a new trend for women buying engagement styles as a fashion accessory.”
Jewlr is based in Toronto, Canada, which is also where Meghan Markle lived before moving to the UK.
Markle is already well-known for her ability to drive fashion retail sales, and this is not the first time Jewlr has benefitted from her style choices. Earlier this year, the e-tailer revealed that sales of its initial pendant necklaces had increased by 2000% after the royal bride-to-be was pictured wearing ‘H’ and ‘M’ charms around her neck.
Jewlr’s replica ring, ‘The Duchess’, starts from £124 and is available in a range of precious metals, with gemstones both genuine and simulated.
The online retailer’s sales reports show that both men and women purchased the ring, suggesting that women are wearing it as a fashion accessory to emulate Markle’s look, rather than being gifted the ring by a partner.