Midlands-based jeweller Rudells has announced plans to overhaul its Harborne showroom to create a more luxurious backdrop for the brands it stocks. 

Founded by Justin Rudell in 1938, Rudell the Jewellers quickly became firmly established in Shropshire, Staffordshire and the Midlands as a reliable jeweller, providing clients with excellence in quality, service and value from their Wolverhampton showroom.

1986 was the year opportunity knocked when Anthony Rudell purchased premises on the High Street in Harborne, Birmingham and the expansion of both Rudells client base and reputation began. The Harborne showroom became a great success through retailing the most prestigious jewellery and timepiece brands and it was clear that the store needed to expand to meet the demands of their discerning clients. This expansion began in 1996 and then again in 2009 with the store eventually becoming nearly three times its original size.


In July, the showroom underwent a complete transformation to create a bright, welcoming yet calm environment where their clients can shop in exquisite surroundings. A crystal chandelier acts as the showrooms focal point as it cascades from the ceiling. This sophisticated look is further enhanced with bespoke display cabinets showcasing Rudells collections of diamond jewellery.

Mirrored walls, white floor tiles and neutral coloured carpeting all marry to provide a contemporary showroom yet the traditional values and high level of customer service set by the Rudell family fuse seamlessly with this modern interior.

Rudell the Jewellers currently stocks Fope, Al Coro, Chopard, Roberto Coin and Theo Fennell alongside other fine jewellery brands.

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Editor, Professional Jeweller