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Sales rocket for Merci Maman during pandemic

Merci Maman Personalised Duchess Necklace from £129

Personalised jewellery brand Merci Maman has reported a surge in online sales in recent months, despite the challenging climate.

In fact, sales have rocketed, with a 25% increase in April and a 21% increase in May, and the brand is on target to hit a 42% increase for June.

Alongside their growth, Merci Maman have also announced five new appointments, including chief executive officer, Jean-Michel Ledru; jewellery designer Anna Tipton; digital marketing manager; Zana Gafita; and the promotion of Marine Hand to head of brand.

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The recruitment comes after the unprecedented increase in sales, with over 20,000 orders being sent out in Q2, surpassing pre-covid forecasts, and hitting over £1.5 million in revenue.

Whilst the pandemic initially saw a dramatic drop of sales in March, the company is now on track to grow 25% this year.

Founder, Arnaud de Montille, commented “I am proud of how during these times, the Merci Maman team have responded to ensure we can safely deliver our jewellery to customers.

“Despite the market conditions, there is still a strong demand for our personalised jewellery, and we’ve not had to resort to discounting to achieve these record-breaking sales.”

He continues: “We are delighted to be able to create several new roles, especially in the current climate. Our mission and passion in the company are to celebrate people, not only by designing meaningful jewellery, but also by being an employer of choice.”

Winning the Queen’s Award last month, and the Amazon Scale Up Awards this month has also been a great achievement and boosted morale for the team.

Tags : Merci Maman
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The author Stacey Hailes

Editor, Professional Jeweller

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