Actress claims watch brand is using her name without permission.

Hollywood actress Sandra Bullock is suing ToyWatch USA for using her name and image to sell one of its watches.

The actress alleges that ToyWatch USA advertised a diamond-set white model as the “Sandra Bullock Watch”. She claims that this tagline has been used to advertise a ToyWatch watch on Amazon, Google, ToyWatch’s website and YouTube (see video below).


The watch in question is a white Plasteramic model with stainless steel rotating bezel set with synthetic stones and diamante hour markers. The brand claims that this is the same watch as worn by Bullock’s character in the film The Blind Side.

The lawsuit claims that Bullock is taking a stand against her image and name bcoming oversaturated. The documenst filed read: “[Sandra Bullock] will not voluntarily appear in print or other media for a company or product unless she carefully selects and believes in the company and product, and unless the compensation she receives is commensurate with the value of the exploitation of her name, image, identity, and persona.”

According to the court documents, Bullock has demanded: “[A] preliminary and permanent injunction prohibiting Defendants and their affiliated companies from any further use of Plaintiff’s publicity rights and privacy rights (including without limitation name, photograph, likeness, image, identity, persona, voice…)”