American jewellery brand David Yurman has revealed its first ever celebrity ambassador duo: Scarlett Johansson and Henry Golding.
This marks the first brand campaign under the new leadership of Evan Yurman, son of founders David and Sybil Yurman.
The new David Yurman president commented: “After years of separation for many – much longer than any of us could have anticipated – we are all craving connection.
“‘Come Closer’ is a call to all of us to delight in the everyday, where simple moments with family and friends are unexpected and beautiful.”
Discussing the addition of two-time Oscar nominee Johansson he said: “Scarlett is the embodiment of the David Yurman woman. A native New Yorker at the top of her craft, Scarlett is a woman who forges her own path.
“She doesn’t take no for an answer and isn’t afraid to stand up for herself and what’s right.
“To have the opportunity to work with a force like Scarlett to create such honest images, profound in their lack of pretense and artifice, is an honour.”
Meanwhile, the actress herself added: “”Growing up in New York, I always felt connected to David Yurman – I would see their beautiful black and white ads in all my favorite fashion magazines.
“The Yurmans and their designs always embodied New York for me – bold, fresh and just a bit of edge.
“When Evan approached me with this opportunity and shared his vision for the campaign, I already felt so linked to the brand that it was a natural fit.”
The brand’s first ever male ambassador is Henry Golding, an actor known for his lead role in Crazy Rich Asians.
He commented: “There is a magnetism to New York City and a tenacity among New Yorkers that is difficult to describe, but contagious just the same.
“I’ve been fortunate enough to visit the city many times for both personal and professional reasons, and each time I feel more and more a sense of belonging.
“David Yurman is a testament to the city’s heritage and values, and I’m honored to be the face of a brand whose timeless works of self-expression continue to connect us all.”