Family-run McGowans Jewellers has launched a new mobile friendly website to help improve the brand and customer experience.
Established in 1895, the jeweller which owns three stores in Scotland has become known for its high quality diamond and gemstone jewellery.
With two stores in Glasgow’s prestigious Argyll Arcade, the business has to work hard to stay at the top of its game, which is why McGowans Jewellers has decided to launch a brand new mobile-friendly website which boasts a range of new features.
McGowans managing director, Nicola McCann, shares: “It is important that the business keeps up with digital trends, which is why we made the decision to launch a new fully responsive website. It will help to improve the brand experience for our customers and make shopping with McGowans even easier.
“Whilst it is necessary for us to keep in mind our strong history and heritage dating back to 1895, it is also key that we accommodate market trends and cater to our customer’s needs. Bricks and mortar stores have always been the core of our business, but we will additionally be looking ahead to build on this with a full e-commerce presence in the future.”
The new website will allow customers to view a vast selection of products, as well as find key information on stores. Visitors to the site will also be able to read the latest McGowans news and find jewellery inspiration and gift guides in the new blog.
Just as the business has progressed through generations, many regular customers can say their parents, or even their grandparents, have bought jewellery throughout their lives in McGowans, the jeweller hope that the introduction of their new website will help this to continue for generations to come.