Secret Sales wins 69% increase in sales revenue


Site wins three million registered members and 150,000 daily visits.

Flash sales website has reported soaring revenue in 2013, with the company stating that its existing customers are becoming increasingly loyal.

Secret Sales revenue soared 69% year-on-year by the end of 2013, with peaks in May and July.

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It now has three million registered members, with members with 150,000 unique users a day and this marked a 70% increase in unique users year on year. In December, the company shipped its one-millionth order.

It found that first buyer revenue increased by 78% compared to 2012. In 2014, it is forecast that more than 75% of revenue to meet targets will come from the active existing customer base.

Jewellery and watch sales are regularly featured on the site, with flash sales from brands including Michael Kors, Casio, Breil, Fossil, Orchira pearls and Theo Fennell. Regular vintage jewellery sales are also part of its offer.

Co-founders Nish Kukadia and Sach Kukadia said: “ continues to post record results and these figures show that as well as attracting new members, our existing customers are buying more than ever. This is due to our dedication to offering amazing brands at strong discounts and also ensuring our customers’ experience is straightforward and enjoyable. We are committed to rolling out key development, product and marketing initiatives to ensure we continue to grow throughout 2014. We have an exciting development launching in the spring which will encourage that growth, so watch this space”. 

In October 2013, luxury discount sites Cocosa – which operated in a similar format to Secret Sales – announced that it was due to close in the coming months after its owner the Al Fayed group said the costs of building the brand as a market leader have proved too high. 


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