More than 300 items will be available to shop online, up to £10,150.

Luxury jeweller Chopard has today launched a click-and-collect service for jewellery and watches via the website.

From today, more than 300 pieces of Chopard jewellery and watches will be available to browse online and purchase via the trendsetting department store’s site. 

Among its Happy diamonds and Imperiale jewellery collections, the site – an offshoot of Selfridges Wonder Room – sells Chopard accessories for men and women including cufflinks and leather goods. Items are priced upwards of £77 for a keyring, to £10,150 for a pair of Chopard Happy Emotions diamond earrings.


The Chopard section on the site enables shoppers to browse and buy online to then collect in store, "with all the added benefits of a personalised service and expert advice".

A statement said Selfridges launched the world’s first click-and-collect "drive-through" in 2013 and the shop is now expanding its Wonder Room offer online. It also offers a similar service for Cartier jewellery, watches, accessories and fragrance.

This latest luxury click-and-collect service follows a growth in retailers utilising the method to allow customers to mix the best of online shopping and browsing with in store, personal service.