Serendipity Diamonds said it took on board customer comments when revamping the site.

Site introduces hand, product and packaging animations.

Online diamond jewellery retailer Serendipity Diamonds has relaunched its e-commerce website.

Serendipitydiamonds.co.uk has improved the navigation and layout of the site while retaining the feel and theme of the original website. One of the key upgrades to the site has been the introduction of hand, product and packaging animations.

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The website went live on January 12.

Serendipity Diamonds managing director Mark Johnson said: “We have carefully listened to clients to improve on the original website wherever possible whilst retaining the simple design and layout.”

Serendipity Diamonds specialises in selling diamond jewellery and has been online since 2007.

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