Shoppers in Leeds witnessed an unusual weather phenomenon this week, as a six-inch blanket of ‘snow’ settled on a busy street in the north of the city. 

Residents on Street Lane, Roundhay, awoke to an unseasonably wintery scene, with commuters stopping for ‘snow selfies’ and children building snowmen on their way to school.

But despite the frosty appearance, all was not quite as it seemed. The ‘snowfall’ was actually a very


special delivery organised by independent retailer, Share Jewellers, to celebrate its 40th anniversary.

The family-run jewellers first opened its doors in 1977, during a period of heavy November snowfall. Business partners and brothers, David and Richard Share, wanted to re-enact the special day, so arranged for 650kilos of snow to be delivered outside the store.

David Share, joint owner of Share Jewellers, shares: “Forty years in business is a significant milestone so we wanted to mark the occasion with something really special. We know that a lot of people dream of a white Christmas so we’ve created the next best thing for our landmark anniversary.”

“Our ‘snow surprise’ marks the start of our two-week long birthday celebrations,” adds Richard Share. “We’ve got lots going on including our extra-special ‘faux’ diamond challenge – the lucky customer to guess the number of loose gemstones in our four-foot ’40’ shaped sculpture, will receive a £1,000 Gift Card to spend in store.”

Situated next door to San Carlo on Street Lane, Share Jewellers is also offering 40% off all gold and diamond jewellery as part of its 40th Birthday celebrations.