Major coup for buying group as jewellery trendsetter comes on board.
Award-winning British jewellery designer Shaun Leane has joined the Company of Master Jewellers (CMJ) as an official supplier.
The signing of the designer brand is a major coup for the buying group which has been toiling over the past few years to change its image within the trade.
CMJ chief executive Willie Hamilton has described the partnership as “a fantastic opportunity for CMJ members”.
Hamilton added: “The addition of Shaun Leane to the CMJ demonstrates just how much the group has evolved over the past few years. The quality and range of our suppliers now mean that our members benefit from an ever-strengthening base of quality and respected suppliers.
”[Leane] is known worldwide for his unique, fashion-forward jewellery collections and he is committed to supporting independent retailers, so he is a great fit with our own strategy.”
Leane said that he is “delighted” to join the CMJ and will use his membership to strengthen his UK retail network through partnerships with CMJ retailer, which he described as “some of the best in the UK and Ireland”.
He added: “Supporting independent retail jewellers is something I am very passionate about, because the UK is – and always will be – our number one market. This is an exciting opportunity for us to expand and build relationships with other leading retailers across the country.”
The Shaun Leane brand has become a popular export on the global jewellery market with sales on the rise in Asia and the US with the designer himself gaining respect from the fashion industry as well as the jewellery world.
Leane has been honoured in the Professional Jeweller Hot 100 list as a a Trollbeads Trendsetter in 2010 and 2011, and was the magazine’s first ever guest editor for its January 2011 issue which he dedicated to the portrayal of jewellery as an art form.