Sheffield based jeweller Jessica Flinn, currently celebrating its 10th anniversary, has found success in difficult times after quickly adapting its business model to a more online-based offering.

Following the trend for e-commerce during lockdown, the business reported a 335% online sales increase based on the same three-month period last year.

The company has also launched a sister brand – Sheffield Steel Rings – and has created three news jobs, with plans for further expansion.


The new appointments include a marketing manager, design assistant and jewellery administrator, with plans for four more new positions in coming months.

The steel and Damascus rings sold by the new brand are made by founder Jessica Allen’s husband, Ollie, in the couple’s workshop.

The founder commented: “Before lockdown began I was ready to move my face-to-face engagement, wedding and ceremonial ring services online. Lockdown gave me the push I needed to take the plunge, and to diversify by working with my husband to create a new brand.

“Although this was a challenging feat whilst looking after our young family, it’s enabled us to reach customers we otherwise wouldn’t have across the UK. Our handmade Sheffield Steel Rings and unique Jessica Flinn pieces have been a part of precious moments and celebrations during an unprecedented time. It’s been a privilege to work with so many wonderful people.

“Creating new jobs, and appointing people affected by the crisis – well that’s just the cherry on our 10th birthday cake.”