Luxury diamond jewellery brand Shen London has announced a new venture into body piercing in collaboration with one of beauty industry’s most revered skincare experts, Nichola Joss.
Flying the flag for British luxury, the Shen London for Nichola Joss collection will champion master-craftsmanship and unrivalled quality by incorporating the world’s most rare and precious diamonds into 18kt white or yellow gold studs, hoops and bars.
Elevating the collaboration beyond any other traditional piercing process is the quality of the stones. Only D/E colour, VS+ clarity diamonds of triple excellent cut will feature in every delicate yet durable piece of jewellery – a criteria asserted by chief gemmologist and co-director at Shen London, Marie Chalmers who hand-selects and approves every gemstone.
A unique adaptation from the geometric lines synonymous with the company’s signature Goddess collection, Shen London for Nichola Joss encapsulates the same elegance but for the fashion-conscious piercing enthusiast.
Sheena Gill, founder and creative director at Shen London comments: “We set out to create a high-end capsule collection which is peerless in product and design and we have achieved exactly that. Marie and I are so proud to unveil such a stunning range of glamorous yet practical piercings alongside Nichola today.
“The piercings are simplified extensions of necklaces, earrings and bracelets which feature in our Goddess collection; Iris, Diana, Hekate and Flora. We have also incorporated a signature style for Nichola which offers 0.065cts of Round Brilliant Cut diamonds – a piece as beautiful and unique as its namesake.”
Nichola Joss continues: “Every element of the design process has been considered to benefit the wearer, from the carefully thought out positioning of the diamonds to the bespoke labrets and clasps which are comfortable and secure for continuous, day-to-day wear.”
The Shen London for Nichola Joss collection will be exclusively available at Nichola Joss salons in London and New York upon private appointment only.
Consumers purchasing the pieces will be able to get a piercing at the salon, and receive a luxury piercing experience from start to finish.