The £18,000 elephant deserts Coutts for more private location.

The SHO Jewellery Pearly Prince elephant, which raised £18,000 at auction for conservation charity the World Land Trust, is leaving Coutts.

The Swarovski embellished elephant will be taking pride of place in the lobby of an undisclosed pet hotel, where owner’s can watch their beloved animals on webcam whilst on holiday.


The elephant features over 22,000 Swarovski crystals and pearls, and took a staggering 480 hours to create.

In addition to the auction elephant, SHO also created a number of Swarovsli elephant friendship bracelets, which boosted total funds raised to over £20,000. The money will go towards aiding the World Land Trust’s continuing efforts to protect elephant corridors in India.

Pearly Prince creator Sarah Ho said: “I was delighted that the elephant raised such a significant amount for a truly deserving charity, I know every penny will be well spent with the World Land Trust.”