Danish jewellery brand Sif Jakobs has reported that sales for January to May are up 174% compared to the same period last year.

These numbers are based on the company’s UK and Ireland sales, and were positively influenced by the sale of its rainbow-coloured range of products.

Sif Jakobs UK and Ireland director Mark Riddle commented: “Sales were positively influenced in Q1 by sales of our collections comprising rainbow colours of zirconia, multiple retailer replenishment orders and in April/May by our innovative ‘Retail Affiliate Programme’ through participating independent stockists.

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“The affiliate programme was launched to support independent stockists in the 12-week COVID-19 close-down period, and proved so successful it has since been refreshed with a new theme and extended to the end of the year.

“With our new ‘Summer Collection’ now available, we are looking forward to a very positive first half-year for the brand.”

Editor Stacey Hailes recently spoke founder of the brand, Sif Jakobs, in the latest episode of PJ Talks. Find out more below:

PJ TALKS: Sif Jakobs Jewellery sees online sales soar in lockdown