Sif Jakobs finds gold at the end of the rainbow with Q1 and Q2 sales


Danish jewellery brand Sif Jakobs has reported that sales for January to May are up 174% compared to the same period last year.

These numbers are based on the company’s UK and Ireland sales, and were positively influenced by the sale of its rainbow-coloured range of products.

Sif Jakobs UK and Ireland director Mark Riddle commented: “Sales were positively influenced in Q1 by sales of our collections comprising rainbow colours of zirconia, multiple retailer replenishment orders and in April/May by our innovative ‘Retail Affiliate Programme’ through participating independent stockists.

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“The affiliate programme was launched to support independent stockists in the 12-week COVID-19 close-down period, and proved so successful it has since been refreshed with a new theme and extended to the end of the year.

“With our new ‘Summer Collection’ now available, we are looking forward to a very positive first half-year for the brand.”

Editor Stacey Hailes recently spoke founder of the brand, Sif Jakobs, in the latest episode of PJ Talks. Find out more below:

PJ TALKS: Sif Jakobs Jewellery sees online sales soar in lockdown

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Sam Lewis

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