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Sif Jakobs Jewellery adds second department store to retail network

SIF JAKOBS

Danish jewellery brand Sif Jakobs Jewellery is continuing its success story this year with the acquisition of another significant retail partner.

Already 2019 has seen the brand launch with its first multiple, Ernest Jones, and debut department store, John Lewis. Now, the brand has secured a deal with Fenwick.

This month the award-winning jewellery brand will add two shop-in-shops with Fenwick. These will be at the department store’s Colchester and Brent Cross locations.

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2019 has been a big year for the brand, which, in the first six months of the year, has experienced 71% like-for-like sales growth before even adding multiples and department stores to its retail network. At the moment, Sif Jakobs Jewellery is on track to make 120% growth in the second half of the year.

The brand’s director for the UK & Ireland, Mark Riddle, says: “To gain exposure in the city centres and major shopping malls in the UK it is essential for the brand to have a presence in progressive and brand compatible retail multiple accounts.”

“The launch of a the new rainbow colours of zirconia and now a comprehensive range of items retailing below £100 has proven to be a winning formula,” Riddle continues. “I am delighted that the key listings identified in our three key target multiple retailers have been secured. This can only be good news for existing independent stockists as it further raises awareness of the brand and the unique offer of fashion-forward sillver jewellery that Sif Jakobs Jewellery brings to the UK market.”

Sif Jakobs Jewellery will be showing new designs and celebrating a decade in business at International Jewellery London next month.

Tags : fashion jewellerySif Jakobssif jakobs jewellery
Stacey Hailes

The author Stacey Hailes

Editor, Professional Jeweller

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