Sif Jakobs Jewellery has now completed installations in eight Fenwick stores, with the brand going live in the Newcastle store earlier this month.
As part of ambitious growth plans, Sif Jakobs Jewellery has been securing positions in leading national stores, which lift the brand’s presence in key retail locations.
Director for the UK & Ireland, Mark Riddle, comments: “We are delighted to have secured a national retail partnership agreement with Fenwick. The latest installation at the Newcastle store comprises nine Sif Jakobs Jewellery shop-in-shop display cabinets and early sales have been very encouraging.”
Riddle continues: “We have been impressed by the interest and professionalism of the Fenwick retail team in all store locations and the positive reaction from Fenwick customers. Sif Jakobs Jewellery is proving to be a very good fit with the luxury brand portfolio in all Fenwick women’s fashion categories. This move increases the brand’s end customer visibility in high profile shopping malls and city centres across the UK.”
Sif Jakobs Jewellery launches its new Spring collection this month and promises an innovative new design direction plus striking additions to existing ranges.