Fashion jewellery brand Sif Jakobs Jewellery has revealed plans to support independent jewellers as they re-open their stores later this month.

Building on its successful Retail Affiliate Programme, an initiative launched to help jewellers during lockdown, Sif Jakobs Jewellery has unveiled plans for the scheme to take on a new theme for the rest of the year.

From June 15 – December 31 2020, participating jewellers will be given access to ‘Thank You’ vouchers to hand out to customers in store and promote online.


These vouchers offer customers 20% discount as a thank you for support local stores.

To join the scheme, jewellers simply need to email the brand’s sales director for the UK & Ireland, Mark Riddle, and include their VAT number and preferred email contact address.

Participating retail partners will then have access to physical promotional vouchers to hand out in store and a supplied banner with a unique promo-code to place online and social media channels.

The brand will also provide a template letter, which jewellers can email clients, as well as POS to promote the initiative in store.

The special ‘Thank-You’ 20% discount only applies when your shoppers make a purchase on the website using the unique promo-code. The discount is not applicable to designated sale items and cannot be used in conjunction with any other online offers. Redemptions are valid to 31st January 2021.

The brand states: “The new ‘Thank-You’ voucher theme is designed to encourage your customers to make a purchase when visiting your shop or when making a purchase on your website or social media platforms, with the incentive of an attractive 20% discount offer they can use to indulge themselves, a give to a friend / family member or maybe as a personal thank-you gift to a keywork.”

UK sales director, Mark Riddle, adds: “We strongly believe shoppers should be rewarded for supporting their local stockist post the Covid-19 close-down and retailers should be rewarded each time one of their customers makes a subsequent purchase on the Sif Jakobs UK website, using the retailer’s unique promo-code.”

As a Sif Jakobs Jewellery stockist, jewellers will receive 30% of the final transaction value excluding VAT on all purchases made using your unique promo-code, with payments made in October 2020 and February 2021.