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Sif Jakobs Jewellery hits all time sales record

Sif Jakobs Jewellery – PORTOFINO FASCINO EARRING-E61913-CZSG

Sif Jakobs Jewellery has reported significant double-digit sales growth in 2019.

With an aim to secure national multiples, Sif Jakobs Jewellery flourished in a year where it entered into retail partnerships with John Lewis, Ernest Jones and Fenwick.

The brand’s director for the UK & Ireland, Mark Riddle, comments: “In very challenging market conditions, Sif’s design vision, attractive new retail price positioning and the securing of 60 new distribution points underpinned a record-breaking year of sales. Our primary target national multiple retail partners, John Lewis, Ernest Jones and Fenwick now carry the brand in a growing number of stores, resulting in the Sif Jakobs Jewellery brand having much greater end-customer visibility in major shopping malls and city centres.”

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Riddle continues: “We will continue to actively support our valued independent and regional multiple retail stockists across the UK and Ireland and of course we are always looking to attract progressive jewellers and department stores to further increment and enhance our distribution base.”

Sif Jakobs Jewellery launches its’ new Spring collection this month and promises an innovative new design direction plus exciting additions to existing ranges.

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The author Stacey Hailes

Editor, Professional Jeweller

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