Sif Jakobs Jewellery is offering retail stockists a direct route to market service, generating a tangible income without the need to place an order, carry supporting inventory, packing staff, payment facility or the ability to take deliveries.

To help support UK stockists during the government enforced non-essential retail lockdown, the fashion jewellery brand is inviting UK retailers to take part in a special, limited time Retail Affiliate Programme (“RAP”).

Participating retailers will receive a unique RAP Promo-Code that will identify any orders placed by their customers on the Sif Jakobs Jewellery website. In return for any sales placed, jewellers will receive credit to their wholesale account.


Orders placed will automatically qualify for any prevailing online offers and will be despatched directly to the retailer’s end customer. Furthermore, these customers will get 15% discount on each purchase.

Payment will be made by a retailer’s customer using the brand’s e-commerce payment system. No packing or carriage charges will apply and they will be able to enjoy a free 90 days return policy.

The retail affiliate commission rate will be 30% of  the retail price (excluding the 15% discount  & VAT). Sif Jakobs Jewellery will send retail partners a monthly statement detailing all orders placed and the amount to be credited to their existing wholesale account.

Retail stockists of the brand will receive an invitation to take part in the next few days and will just need to send a reply to a given email address

Once approved, retail partners will receive their unique code, alongside a digital banner to place on their website and a customised email that can be sent to customers.

The offer is valid until 30th of June 2020.

Commenting on the new programme, the brand’s director for the UK & Ireland, Mark Riddle, shares: “We are delighted to offer this special service to our UK retail stockists at this challenging time. We had a think about how we could put together a support programme that generates sales and our stockists can participate in without physical access to their premises, stock, staff or e-commerce system. If they can simply add the supplied banner to their website and / or send the invitation email to their on-line customers, they can give their customers access to our full range and stock in Copenhagen and generate some revenue. It’s a win, win, win offer”.

In accordance with GDPR, Sif Jakobs Jewellery promises to not retain any records of customers for any direct mailing or other purposes.