Sif Jakobs and Soren Dahl, founder and owner, Sif Jakobs Jewellery

Danish jewellery brand, Sif Jakobs Jewellery, has reported a 46% rise in sales in the UK and Ireland in 2016.

The brand, which offers sterling silver and gold-plated jewellery designs, opened doors with 77 new retailers last year, taking its total number of stockists in the UK and Ireland to 180.

After opening its first UK shop-in-shop with Bournemouth retailer Michael Mathews in February 2016, the brand has driven the concept forward as part of its ambitious expansion plans, and expect to have a total of 30 shop-in-shops with independent retail jewellers in the UK and Ireland by the end of 2017.


Matt Finnerty, director of UK and Ireland for Sif Jakobs Jewellery, remarks: “The UK & Ireland team are really excited about the momentum our 2016 results has given us going into 2017. Achieving 46% growth is amazing, coupled with our new Spring/Summer 17 collection, which we feel is our strongest collection to date.”

The Copenhagen-based brand launched several edgy yet feminine collections in 2016, with best-sellers including the new Corte Baguette range. Meanwhile, its Rufina range, which launched for AW 16, was popular with retailers looking for a timeless jewellery offering.

Finnerty adds: “Our aim for 2017 is to continue the development of our existing and new business through increasing our branded furniture and shop-in-shop concepts whilst also increasing our presence in the national account sector, which will aid our visibility and awareness.”

Sif Jakobs Jewellery plans to continue to build on this success in 2017, starting with the launch of its SS17 collection at Birmingham’s Jewellery & Watch show in February.

Other key business achievements in 2016 included being unveiled as Brand Champions in Professional Jeweller’s Hot 100 in 2016, where the brand was applauded for “turning plenty of heads with its contemporary jewellery designs and putting together a business plan that has led to it making rapid inroads into the UK market”, and opening in 15 House of Fraser department stores and 3 geographically placed Fraser Hart stores.