Award-winning brand Sif Jakobs Jewellery has reported significant new distribution gains in Q3 2019.

Following on from a successful start of the year, where the brand secured Ernest Jones as its first multiple retailer, in October Sif Jakobs Jewellery moved into 20 more of the Signet-owned firm’s stores.

The brand will now also be stocked in three more John Lewis stores, including its flagship on Oxford Street, as well as two Shaw’s department stores.


December will then see Sif Jakobs Jewellery rolled out into four additional Fenwick/Brenall locations.

Sif Jakobs Jewellery director for the UK & Ireland, Mark Riddle, comments: “These extensions take the brand into a total of 55 multiple doors, all secured in the second half 2019. We are looking to build further on this positive shift in our distribution profile in 2020. What matters for a brand like Sif Jakobs Jewellery is having the right retail partners in the right places. City centres, major towns and shopping malls are a perfect fit for an ambitious and progressive brand, constantly adding value to the silver jewellery market with new and on trend designs.”

Sif Jakobs Jewellery has its sights set on rapid growth in the UK market and as such is looking to recruit a bolster of sales agents.

In particular, the brand is looking for sales agent to cover the west/south west of England and South Wales.

To apply for a sales agent position at Sif Jakobs Jewellery please email applications, with a copy of your cv and details of your existing agencies, to Mark Riddle at