Award-winning Danish jewellery brand Sif Jakobs Jewellery has reported strong interest from international buyers at the recent Inhorgenta show in Munich, Germany, where it also scooped a hotly contested award.
The brand, which offers sterling silver and gold-plated jewellery designs, opened accounts with 27 new clients in Germany over the course of the four-day trade show, with buyers impressed by its new spring/summer 2017 collections.
Sif Jakobs Jewellery was also delighted to win the award for Fashion Jewellery Brand of the Year at the inaugural Inhorgenta Awards ceremony on Sunday evening. The judging panel, which was made up of models, fashion designers and journalists, praised Sif Jakobs Jewellery’s Antella bracelet for being “simultaneously classical and a little bit playful”.
Sif Jakobs Jewellery ensured it made an impact on buyers attending Inhorgenta, taking a bigger exhibition space this year to boast its largest trade show stand to date.
Søren Dahl, chief executive officer of Sif Jakobs Jewellery, remarks: “We had a fantastic show at Inhorgenta 2017, welcoming buyers from across Europe. We opened some great new accounts and received lots of positive feedback on our spring/summer collections. We are positive that this success will continue through 2017.”
Sif Jakobs Jewellery plans to continue to build on this success in 2017, and will be attending the upcoming CMJ Trade Event on 5–6 March.