Sif Jakobs Jewellery is looking to bolster its sales team as it looks to take the brand to the next level in the UK.

Sif Jakobs Jewellery has made significant distribution gains in the UK and Ireland throughout 2019. This includes a national retail multiple jeweller and two well-known and respected national department store groups.

In addition, the multi award-winning fashion brand has grown market share with quality independent jewellers as it continues to lead the design-led/fashion forward silver and zirconia category.


A recent move into using hand-set coloured AAA quality zirconia, 18 carat yellow gold-plate and offering new lower retail price points on selected ranges has effectively repositioned the brand to meet the fast changing needs of today’s fashion jewellery market. This has also opened up exciting new distribution opportunities.

To support plans for further growth and to consolidate and develop the company’s existing stockist base, Sif Jakobs Jewellery is now looking to recruit several experienced and well connected jewellery sales agents to join the UK sales team.

“We offer a competitive commission rate and an enviable stockist support package. You can expect regular new product launches, trade marketing and visual merchandising support, gift with purchase offers, attractive point of sale material and an industry-leading shop in shop furniture programme,” says UK sales director for Sif Jakobs Jewellery, Mark Riddle. “Additionally, the company has a strong social media presence, regularly takes full page advertising in leading lifestyle magazines and has engaged with high profile influencers and well known celebrity wearers.”

Sif Jakobs Jewellery is a successful and multi-award winning Danish silver jewellery brand operating across Europe, with strong reputation for delivering on-trend and innovative design.

The brand was a finalist in the 2019 Professional Jeweller and UK Jewellery Awards.

Widely recognised for consistently adding value to the silver jewellery market, the brand is a regular inclusion in lifestyle features in women’s fashion / lifestyle magazine titles.

Riddle concludes: “If you are looking for a dynamic, fast growing and ambitious silver jewellery brand to add to your existing agency portfolio, maybe it is time to colour your thinking with Sif Jakobs Jewellery?”

To apply for a sales agent position at Sif Jakobs Jewellery please email applications, with a copy of your cv and details of your existing agencies, to Mark Riddle at