Fashion brand Sif Jakobs Jewellery has secured a total of 50 new multiple retailer stocking points since the beginning of the year.

Successful trials in Q3 with Ernest Jones, John Lewis and Fenwick have led to a further 27 stores being added in time for Christmas trading.

This also includes two Shaws department stores in Ireland.


Sif Jakobs Jewellery director for the UK & Ireland, Mark Riddle, remarks: “We have been successful in our mission to secure brand compatible multiple retail stockists this year on a meaningful scale.

“This will ensure the brand has a presence in cities, major towns and shopping malls across the UK market. Further expansion in the same groups is on course for 2020.”

Sif Jakobs Jewellery was founded ten years ago in Copenhagen, with the brand celebrating a decade in business at this year’s IJL and Professional Jeweller Awards.

New launches by the brand have been particularly well received. Retailers have praised the brand for offering something different at key price points.

“Sif Jakobs Jewellery is expanding rapidly in Europe. We have been investing and focusing heavily on the UK market and I’m excited to celebrate our 10 years in the market with an expansion of our retail network,” shares eponymous brand founder, Sif Jakobs.