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Sif Jakobs Jewellery secures significant distribution deal


Award-winning fashion jewellery brand Sif Jakobs Jewellery has announced secured another significant distribution gain in the UK market.

Following the news that Sif Jakobs Jewellery will now be stocked with national jeweller Ernest Jones, the brand has now signed its first department store stockist.

From mid-July, Sif Jakobs Jewellery will be stocked online and in-store with John Lewis. Initially the brand will be available in 11 of the department store’s boutiques.

Sif Jakobs Jewellery has enjoyed a sparkling start to the year with key new accounts and 93% like-for-like sales growth in the first five months of 2019.

The brand’s director for the UK & Ireland, Mark Riddle, remarks: “To gain exposure in city centres and major shopping malls in the UK it is essential for the brand to have a presence in progressive and brand compatible retail multiple accounts. The launch of the new rainbow colours of zirconia and now a comprehensive range of items retailing below £100 has proven to be a winning formula. I am delighted that the key listings we identified in two key target national multiples have both been secured for the second half of 2019. This can only be good news for existing independent stockists as it further raises awareness of the brand and the unique offer of fashion- forward silver jewellery that Sif Jakobs Jewellery brings to the UK market.”

Sif Jakobs Jewellery will be stocked in John Lewis stores across England and Scotland including key locations such as Aberdeen, Birmingham, Cardiff, Edinburgh, Leeds, Nottingham, and Oxford.


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