Danish jewellery brand Sif Jakobs has opened its very first flagship store this week in Copenhagen.

Opening 11 November, the premises in the heart of the Danish capital are the result of a search that spanned months, the brand revealed.

Sif Jakobs Jewellery’s eponymous founder commented: “I am very excited and hopeful for the new store.


“I cannot wait to decorate the space and showcase the jewellery in the universe that I have aimed to create for Sif Jakobs Jewellery.

“I am looking forward to inviting customers to our store and to give them a personal Sif Jakobs Jewellery experience, which I hope they will love.”

In its 10-year history the brand has seen undeniable growth, with names such as Dua Lipa, Miley Cyrus, Ellie Goulding, and Alesha Dixon all wearing Sif Jakobs pieces.

It now has over 1,300 dealers in Europe and felt that its own store was the natural next step for the business.