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Sif Jakobs opens 16 new accounts at IJL as brand aims for 130 high


Sif Jakobs, a client of FACETS PR, enjoyed a hugely successful International Jewellery London earlier this month, securing 16 new accounts across the UK and Ireland. 

Founder and designer Sif Jakobs says: “We had a fantastic show at IJL where we opened 16 new accounts including five in Ireland, so we now have more than 100 retailers in UK and Ireland. After adding an additional agent to our UK team, the target for the fiscal year is now 130 retailers by the end of 2015.”

Introducing new collections and styles of jewellery, Jakobs adds: “Our new Fucino collection was one of the most popular; it is elegant and classic, and I think this will be one of our strongest collections for 2015. Also, our newest collection of ‘neckrings’ was surprisingly popular. I was quite excited to present this category, as the neckring is completely new to our jewellery portfolio, so it was great to feel the love and positive response from our customers.”

The burgeoning Danish brand was located for the first time on the central IJL Boulevard. “This is definitely a location where I feel my brand belongs. Again we had great feedback from our existing retailers and new potential clients in relation to the AW15 collection. I’m confident that we are now ‘turning the corner’ in UK & Ireland, ” says Jakobs.


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