Contemporary Danish jewellery brand Sif Jakobs Jewellery has revealed plans to double its stockists in the UK and Ireland in 2016 following a positive year of business.

The brand, which offers sterling silver and gold plated jewellery designs, has won over UK buyers and independents retailers with its wearable, fashion-forward and affordable jewellery collections. Taking part in Jewellery & Watch Birmingham, International Jewellery London and the two CMJ trade events in 2015, Sif Jakobs Jewellery has continued to develop relationships in the UK market, with the Copenhagen-based brand maintaining its focus on the UK market in 2016.

Sif Jakobs Jewellery chief executive officier Søren Dahl explains: “We have ambitious plans for the coming year. In 2016 we’ll launch in two new countries in Europe and furthermore we’ll fully exploit the UK and Ireland, where our expectations for 2016 are incredibly high with four trade shows lined up.


“We will focus on opening new stockists in the UK and Ireland as well as developing our exiting clients with implementation of our new Sif Jakobs Jewellery shop-in-shop concept. The target is to double our number of points of sale in the UK and Ireland to 240. The first step is the Birmingham Jewellery & Watch show in February 2016, where we’ll present the Sif Jakobs Jewellery SS16 collection.”

During 2015 the brand has launched two mainline collections and a number of seasonal additions, with bestsellers including its Fucino collection from AW15. The UK and Ireland market has also responded positively to Sif Jakobs Jewellery’s Pecetto collection – part of SS15 range – which includes ear jacket earrings, bold cocktail rings and neckrings with arrow motifs.

Dahl adds: “Our highlight of this year has been to achieve our overall sales targets. We were also awarded a place in the Børsen Gazelle for the second year in a row, naming Sif Jakobs Jewellery as the most progressive and fastest growing Danish jewellery brand.”

The brand was named one of the fastest growing Danish businesses in the 2015 edition of Børsen Gazelle, which highlights businesses that have least doubled their revenue over a four-year period. The term stems from the annual Gazelle study, which has been prepared by the well-known financial magazine Børsen since 1995.