Sif Jakobs has confirmed that this year’s Inhorgenta was its most successful trade show ever, reaching a record level of sales.
The Danish jewellery brand showcased its spring summer collection at the recent fair in Munich, Germany from February 22-25.
Speaking after the show, Søren Dahl, CEO of Sif Jakobs Jewellery, said: “We had a fantastic show at Inhorgenta 2019, welcoming buyers from across Europe and beyond. We opened some great new accounts and received lots of positive feedback on our spring/summer 19 collections. Inhorgenta 2019 was our best trade show ever and an all-time high trade show sales record.”
He added: “Generally our German business is performing very well with a growth of 51% in 2018 compared to 2017, so it goes without saying that we are rather positive that this success will continue through 2019 after a very strong start to the year.”
The Copenhagen-based brand launched several commercial collections for spring summer 2019, including the Follina range, which is its first fully personalisable collection.
The introduction of rainbow colours also proved popular with buyers and consumers alike, so further new multi-coloured versions have been introduced for the season.