Baselworld and SIHH will run back-to-back over two weeks from April 26 through to May 5 from 2020, the organisers have announced.
The synchronising of the events will mean retailers and press from around the world can, if preferred, make a single trip to Switzerland, although they will have to travel between Geneva and Basel.
SIHH will be held first from April 26 to 29 in Geneva, followed immediately by Baselworld from April 30 to May 5 in Basel. The calendars have been synchronised until 2024.
“Our two events have always been different, yet complementary. Re-synching with Baselworld will further confirm Switzerland as the foremost destination for watchmaking in the world. This is something we welcome wholeheartedly, as it is in the interests of all,” says Fabienne Lupo, president and managing director of the Fondation de la Haute Horlogerie, which organises SIHH.
Michel Loris-Melikoff, managing director of Baselworld, adds: “Baselworld and the SIHH are working for the industry and its clients. We have sought dialogue with the SIHH and together have found a solution, which benefits visitors, the media, and the entire watchmaking industry enormously. This partnership between the two most prominent exhibitions in the industry represents a major breakthrough for the future.”
Until now, SIHH took place in January, while Baselworld was held in March. This arrangement meant that the professionals, press, and clients shared by large watchmaking brands would have to travel to Switzerland twice in the space of just a few weeks.
Now jewellers can head to Switzerland and visit the two shows in one work trip.