Famed cuff link designer celebrates successful year at Mayfair store.

Simon Carter is celebrating the first anniversary for his Mayfair branded store with the launch of a range of jewellery for ladies.

Sales have been 25 percent higher than anticipated during the Mayfair store’s first year, according to a company statement, despite opening while the country was deep in recession. “Mayfair has been profitable from its first month,” stated Carter.


The most recent addition to the Simon Carter product line is ladies’ jewellery, which the designer recently started selling at his London boutique and will roll out to four more stores that are slated to open within the next two years.

The ladies jewellery line joins signature watches, shirts, English ties, scarves, sunglasses and cufflinks in the store.