Simon Carter launches younger sub brand


West End by Simon Carter more directional with lower prices

Men’s fashion and cufflink designer Simon Carter has launched a lower-priced sub brand, West End by Simon Carter, to target the younger 18- to 30-year-old market.

The debut spring/summer 2010 collection will be more directional, incorporating more fashion-forward, edgy designs, and prices will be lower than Simon Carter’s mainline.

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Cufflinks in the West End by Simon Carter range include Union Jack and skull designs, with retail prices starting at £19.99. Watches will retail from £45.00.

Simon Carter said: “The British feel of the collection, which covers both menswear and accessories is underlined by a distinct branding that features a highly stylised union jack and an iconic black and white photograph of a London street scene from the 1960s”.

Tags : cufflinksfashionSimon Carterspring/summer 2010watches
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