Mococo says rise in costume jewellery and brands has boomed trade.

Family-run jeweller Mococo is set to open its sixth store next month, having ridden on a wave of optimism through its sales of costume and branded jewellery from the likes of Thomas Sabo, Tresor Paris and Monica Vinader.

Now the jewellery retailer, owned by husband and wife Maureen and Lee Hooson, has forecasted a £4 million turnover this year and hopes to eventually operate with 30 stores nationwide.


The new store will join its five other ventures in Ruthin, Liverpool, Chester, Mold and Tarporley, and will be opened in a space left by recently defunct clothing retailer Jane Norman.

Maureen Hooson told the Welsh Daily Post: “When the recession kicked in, the sales of really expensive high end items slowed down while sales at the affordable end of the spectrum took off.

“In addition to favourites like Thomas Sabo and Pandora, we sell jewellery from cutting-edge designers like Stephen Webster, Shaun Leane, Chlobo and Monica Vinader.”

Hooson says the regularity at which pop stars such as JLS and Christina Aguilera wear branded and costume jewellery has helped drive sales among Mococo’s customers.

The company was founded in 2006 with an investment of just £250.