Would you like to increase sales, reduce your return rate and improve customer satisfaction – all at the same time with just one product? Then read on.

Back in 2019 Goodman Bros launched LOX Hygiene seals. Specifically designed for earrings they enabled sellers to comply with Consumer Contracts Regulations 2013.

Since then, the seals proved to be increasingly popular with both high street shops and online sellers.


Encouraged by their effectiveness in increasing sales and reducing returns, Goodman Bros were asked if the seals could be adapted for use with other jewellery items. Hence the recent introduction of the LOX Hygiene Integrity Seal.

Now the seal can be used with not only earrings but many other types of jewellery including pendants, chains and watches.

LOX Hygiene Integrity Seals give the consumer confidence and trust that the item has not been previously worn. This is especially true now we are living with COVID-19.

Customers love the idea that the seals are in place for their protection and give greater buying confidence. As before, once removed the Hygiene Integrity Seal cannot be refitted, providing clear evidence that the item could have been worn.

Jewellers have reported to Lox that customers are usually happy to pay an additional small charge for the seals to be fitted. They see it as insurance that the item is brand new, clean and returnable.

The reaction from our customers has been extremely positive, explains Philip Goodman, sales director of Goodman Bros: “We have received incredibly positive feedback and testimonials from our customers – who are reporting increased sales and greatly reduced returns.

“Add to this improved customer satisfaction and no more unsightly tamper bags, now the jewellery can be seen in all its beauty.”

Here’s what our partners had to say…

Ian Bull, assistant logistics manager, The Watches of Switzerland Group plc

“Since using the seals this has greatly improved our returns rate on Ecommerce, as well as giving our customers the ability to look at and feel the product.

“This gives them the chance to fully appreciate our earrings without jeopardizing the hygiene of them. Whereas before they used to be in Hygiene sealed bag that if broke meant they could not return.”

Jamie Stewart, Juniper, senior sales executive  

“The hygiene seal has been a great product for us. It gives the customer confidence and reassurance when purchasing earrings.

“It has also help increase jewellery set sales.  Historically customers may only have taken an individual pendant as earring could not be returned in the past.”

For more information and free samples contact, email info@goodman-bros.com or call 01223 828718

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