Heart-shaped collection designed for gifting and self-purchase market.

So Jewellery has announced the launch of its new Amore range of heart-shaped silver pieces to tap into the Christmas gifting and self-purchasing markets.

So Jewellery’s sales and marketing director Emma Finney commented: “We are delighted to witness the immediate take-up of this new range among our stockists which is testament to the popularity of this range in general.”


The heart-shaped earrings and pendant will sit alongside the company’s other popular silver ranges, including Venus, Sunflower, Starlight and Fusion.

Each pendant is supplied with an extendable 16 or 18inch rhodium-plated cable chain in one of So Jewellery’s presentation boxes. Prices start from RRP £65.

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