New ‘Marry Me’ Care Card to give personal boost to giftware packaging.
So Jewellery has added another facet to its Occasions collection with the introduction of a ‘Marry Me’ Occasions Care Card, to be included inside packaging.
So Jewellery currently offers a range of Care Cards that can be chosen by the buyer before being presented to the recipient, in order to reflect the specific occasion.
Having seen growth as a gifting brand among jewellers, So Jewellery is giving retailers the option to offer highly personalised gifts for a variety of special events and anniversaries.
So Jewellery’s sales and marketing director, Emma Finney, explains: “The concept behind the ‘Marry Me’ Occasions Care Card originates from a highly creative and proactive stockist of So Jewellery, Petra Jewellery, who suggested we developed the concept to provide a simple yet romantic solution to any marriage proposal.”
There are currently 16 different Occasions Care Cards which fit into So Jewellery’s luxury presentation box, including Anniversary, Congratulations, 21st Birthday, Christening, Valentines and Mother’s Day. All significant special occasions are catered for.